Guzman y Gomez exits US after succumbing to ‘graveyard’ for Australian fast food chains

Company founder Steven Marks says US stores will close as it can no longer justify cost of trying to break into crowded market Guzman y Gomez is closing its US business after failing to establish itself in a market already rich with Mexican food, confirming the American country’s reputation as a “graveyard” for Australian fast food companies. The Mexican-themed chain told shareholders on Friday that the performance of its US stores had not been acceptable, despite its well-publicised plans to “become the best and biggest restaurant company in the world”. Continue reading...

Original source: Guardian