Trump's grip is slipping on Latino voters

Latino voters have soured on President Trump after powering his 2024 comeback. Why it matters: Republicans hoped Trump's gains represented a realignment, but poll after poll suggests Latino voters are up for grabs in the midterms. Zoom in: Latino registered voters in 17 House swing districts remain highly fluid after Trump's 2024 breakthrough, according to a new TelevisaUnivision/Harris poll out Wednesday. 52% say they are undecided or could still change their minds in the midterms. 73% say they are merely "surviving" financially. Neither party can escape cost-of-living frustration, including among Latinos. "This is a wide-open competition, and the campaigns that engage Hispanic voters directly, speak to their economic reality, and show they understand their lives will win this vote – and they will win these elections," said Daniel Alegre, CEO of TelevisaUnivision. The big picture: Trump's 2024 Latino gains were real. Latino voters swung 22 points toward Republicans in 2024, per Pew's validated-voter study. But it's "dealignment," not "realignment," GOP strategist Mike Madrid argues : Latino voters are becoming less loyal to either party. Democrats believe inflation, tariffs and aggressive immigration enforcement are reopening Latino-heavy battleground districts they feared were slipping away. By the numbers: The signs of Republican slippage among Latinos keep popping up. 25%: Share of Hispanic adults with a "somewhat" or "very" favorable view of Trump in an AP/NORC poll from October 2025. 78 %: Share of Hispanic adults who say Trump's policies have been harmful to Hispanics ( Pew ). 66%: Trump's approval rating among Latinos who voted for him, down from 93% at the start of his second term ( Pew , May 2026). Between the lines: Texas Republicans redrew congressional maps around the assumption that Trump's Latino gains would hold through the midterms, as Axios' Russell Contreras previously reported. The new poll adds a ...

Original source: Axios