BMW Korea maintains luxury sedan leadership with 7 Series

BMW Korea’s flagship luxury sedan, the 7 Series, continues to dominate the nation’s imported large sedan market, securing the top sales spot for four consecutive months this year. According to data from the Korea Automobile Importers & Distributors Association (KAIDA), the BMW 7 Series — including the all-electric BMW i7 — recorded combined sales of 2,148 vehicles during the January-April period, making it the best-selling imported large sedan here. The figure marks a 9.4 percent increase from the same period last year, further widening the gap with competing models in the same segment. The strong performance was driven by balanced demand across the model’s diverse powertrain lineup. The gasoline-powered BMW 740i xDrive led sales with 1,062 vehicles, accounting for nearly half of total deliveries. The diesel-powered BMW 740d xDrive also posted robust growth, with sales rising 17.4 percent year-on-year to 656 vehicles. Electrified variants also maintained steady sales momentum, with 273 BMW i7 vehicles and 157 plug-in hybrid BMW 750e xDrive vehicles sold during the same period. B

Original source: Korea Times