Calbee’s black-and-white chip packaging shows the true colors of the oil crisis

Last May 12, the popular Japanese snack brand Calbee announced that it would temporarily revise its bright-colored packaging to a somber black-and-white aesthetic. The decision was a response to volatile geopolitical risks affecting the raw materials used for ink and packaging (i.e., crude oil). Crude oil is an essential ingredient in producing naphtha, a byproduct used to make ink and plastics. To us consumers, the change is innocuous, but this move underlies a growing danger. In a Facebook video posted by Dennis Lim, an equities manager and digital content creator, said in his analysis that red is a prominent color […]... Keep on reading: Calbee’s black-and-white chip packaging shows the true colors of the oil crisis

Original source: Philippine Daily Inquirer