AMEC launches GEO Principles to bring rigour to AI-led communications measurement

New global principles and practitioner guide set out a responsible way to measure how organisations are found, interpreted and represented in AI-generated answers DUBLIN, May 20, 2026 (GLOBE NEWSWIRE) — AMEC, the International Association for the Measurement and Evaluation of Communication, has launched the AMEC GEO Principles and a companion resource, A Practitioner’s Guide to... The post AMEC launches GEO Principles to bring rigour to AI-led communications measurement appeared first on Montreal Gazette .

Original source: Montreal Gazette