Did the MoonSwatch teach us nothing? 5 takeaways from AP x Swatch Royal Pop’s chaotic launch - CNA Lifestyle

Did the MoonSwatch teach us nothing? 5 takeaways from AP x Swatch Royal Pop’s chaotic launch    CNA Lifestyle Swatch blames shopping centres for product launch scuffles    The Straits Times What is the Royal Pop pocket watch and is it worth the hype?    BBC Swatch and Audemars Piguet’s ‘high-low’ collab sparked a frenzy. Who’s the real winner?    CNN Have Swatch and AP turned hype into the real product?    Marketing-Interactive

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