Royal Pop Swatch: A study in overexcited ‘drop culture’

In Paris, police deployed tear gas. In Milan, Italy, a fistfight erupted. In London, Singapore, and New York, all-night queues snaked from the doors of Swatch stores, the latest examples of status-symbol “drop culture” to flash across the globe when status symbols and resale value collide. The company at the center of it all, Swatch, […]... Keep on reading: Royal Pop Swatch: A study in overexcited ‘drop culture’

Original source: Philippine Daily Inquirer