Global·NewlyNews

Starbucks Korea boss loses job after ‘Tank Day’ promotion misfires

· South China Morning Post

South Korea’s food conglomerate Shinsegae ⁠Group has ⁠fired the head ⁠of Starbucks Korea after a promotion campaign sparked public uproar on the anniversary of pro-democracy protests. Shinsegae, the South Korean licensee of ‌the US coffee chain, said in a statement on Monday that chairman Chung Yong-jin sacked Sohn Jeong-hyun, the head of Starbucks Korea, for carrying out “inappropriate marketing”. Hours earlier the South Korean coffee chain launched ⁠a “Tank Day” promotion, which South Koreans...