From fuel discounts to fitness coverage, card issuers and insurers roll out everyday perks amid rising living costs

As inflation reshapes consumer priorities, Korea’s card and insurance sectors are rolling out more products tailored to everyday spending habits, industry officials said Monday. Rather than offering broad, one-size-fits-all benefits, these firms are sharpening their focus on customized products that reflect real-world consumption patterns — from fuel and transportation to fitness — as households grow more selective about where they spend. For card issuers, that has meant expanding discounts and rewards across essential spending categories such as gas and commuting. Amid prolonged concerns over global oil supply disruptions tied to the U.S.-Israeli war on Iran, Lotte Card introduced a fuel-focused card aimed squarely at drivers grappling with high energy costs. Customers who spend between 500,000 won ($333) and 1 million won on gas in a month receive a cashback up to 30,000 won, while those exceeding 1 million won receive one capped at 50,000 won. Hana Card has similarly strengthened its gas savings offerings through its MULTI Oil card, which provides a 10 percent discount up to 30,

Original source: Korea Times