Take-Two CEO calls GTA 5 the most valuable entertainment IP ever - TweakTown

Take-Two CEO calls GTA 5 the most valuable entertainment IP ever    TweakTown Take-Two CEO reveals why he thinks GTA 5 is still popular a decade later    TechRadar Call of Duty and Mario Kart are up there, but Take-Two CEO says Grand Theft Auto is "the most valuable entertainment IP ever created," and while he still won't reveal how much GTA 5 made, "it's a lot"    GamesRadar+

Original source: Google News