The Catastrophic Swatch x Audemars Piguet Launch Was Entirely Predictable and Utterly Avoidable - WIRED

The Catastrophic Swatch x Audemars Piguet Launch Was Entirely Predictable and Utterly Avoidable    WIRED Shoppers’ Frenzy for ‘Royal Pop’ Pocket Watches Forces Swatch to Shut Stores    The New York Times What Went Awry With AP and Swatch’s Royal Pop Launch    Bloomberg.com Actor Russell Andrews shares ALS diagnosis    CNN A $400 Swatch Watch Is Driving Fans Insane    WSJ

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