Xiaomi Korea names Summer Peng as new GM

Xiaomi Korea has appointed Summer Peng as its new general manager, as the company seeks to strengthen its leadership and expand its presence in the Korean market. Peng brings extensive experience in regional business management, channel operations and global e-commerce. She previously led Xiaomi’s operations in Hong Kong and Macau, where she helped expand market share, refine multichannel retail strategies and reinforce the company’s premium brand positioning. She also oversaw cross-border e-commerce initiatives, contributing to Xiaomi’s competitiveness across international markets. Before joining Xiaomi, Peng held various roles at major tech companies, including Huawei, Skyworth and Oppo, working across channel sales, product operations and consumer-focused strategy. “Xiaomi’s core value lies in delivering high-quality products that resonate with consumers at reasonable prices, while pursuing continuous growth through technological innovation,” Peng said. “In Korea, we aim to help more consumers experience Xiaomi’s differentiated technologies and smart ecosystem through a

Original source: Korea Times