MIXUE turns to Win Metawin as it expands Thai youth appeal

BANGKOK — 15 May 2026, Chinese bubble tea and ice cream chain MIXUE is expanding its presence in Thailand by combining celebrity-driven marketing with community outreach efforts, including a recent event featuring Thai actor Win Metawin Opas-iamkajorn. As competition in Thailand’s beverage and lifestyle market intensifies, international consumer brands are increasingly seeking ways to build […] The post MIXUE turns to Win Metawin as it expands Thai youth appeal appeared first on Khaosod English .

Original source: Khaosod English