86% of agencies say PMax drives client growth (but 100% are breaking it apart) - Performance Marketing World

86% of agencies say PMax drives client growth (but 100% are breaking it apart)    Performance Marketing World ‘CPC pain is real’: One year on, Google’s AI Max has pushed up search budgets – and costs    Digiday Google Shares How Brands Should Use AI Creative To Stand Out    Search Engine Journal

Original source: Google News