Ex-MLB players with Korea ties help launch new campaign for fans

A trio of former Major League Baseball (MLB) players with ties to Korea on Monday helped launch a marketing campaign bringing together fans watching big league games in the morning. "MLB Breakfast Club" is a marketing initiative for Korean fans who follow MLB action in the early dawn and morning hours — be it streaming live games or pulling up highlights on phones during their morning commute. Former players Kim Byung-hyun, Eric Thames and Dustin Nippert were on hand to mark the first offline fan event Monday at the Michelin-starred Seoul restaurant Mukjung, joined by its chef-owner Austin Kang. With the program, fans can watch MLB games together while feasting on Kang's dishes inspired by baseball, with a chance to interact with former MLB players as well. Kim began his professional career in MLB and won two World Series rings, one each with the Arizona Diamondbacks and the Boston Red Sox. He finished his career by pitching his final four seasons in the Korea Baseball Organization (KBO). Kim is now providing color commentary on MLB games on cable here while also running his own restaur

Original source: Korea Times