SM Home repositions as lifestyle destination with Makati flagship relaunch

SM Home, the home section of the SM Store, today launched the first phase of its national brand repositioning with the reopening of a fully redesigned SM Makati flagship store. The move marks the retailer’s most significant brand investment to date — a trusted home destination that brings together essentials, inspirational finds, and aspirational curation — serving Filipino homemakers across all life stages. SM Home Makati serves as the proof-of-concept for a rolling national program. SM Home Aura and SM Home Megamall have already been redesigned under the new framework; additional branches in the SM Home network will follow throughout 2026 and beyond. The brand operates 78 branches nationwide, […]... Keep on reading: SM Home repositions as lifestyle destination with Makati flagship relaunch

Original source: Philippine Daily Inquirer