Netflix joins 2026 K-Expo USA to highlight Korea's creative ecosystem

Netflix participated in 2026 K-Expo USA: All About K-Style in Los Angeles, showcasing the global reach of Korean content and its collaborations with emerging domestic creators and production partners. The expo, held from May 23-27 in Los Angeles, was organized by the Ministry of Culture, Sports and Tourism and hosted by the Korea Creative Content Agency (KOCCA). The event brought together Korean entertainment content — including dramas, films, webtoons, games and music — alongside related sectors such as food, beauty and tourism, under the banner of a comprehensive Korean Wave lifestyle fair. The Los Angeles City Council designated the event an official city event, a recognition that reflects the growing global influence of Korean content. At the expo, Netflix operated two exhibit spaces, K-STAR and K-Lounge. The K-STAR space highlighted the work of emerging Korean creators who have built international profiles through the platform, while the K-Lounge featured case studies of collaborations with Korean production companies, broadcasters and talent agencies. Netflix used the spaces to

Original source: Korea Times