Five badges, two fronts: Great Wall Motor’s Cambodia bet

Li Ying learned how brands get built at Lexus. The country playbook in new markets was to put the Lexus logo on the highest building in town so the name was recognised before the first car was sold. The work took years. It was the kind of moat Toyota and Ford now sit on in Cambodia. The post Five badges, two fronts: Great Wall Motor’s Cambodia bet appeared first on Khmer Times .

Original source: Khmer Times