Gov't aims to boost K-culture exports to $110 bil. by 2030

When President Lee Jae Myung took office last year, his administration's goal for K-culture exports by 2030 was set at $35 billion. On Thursday, the government updated the target at a much higher level: $110 billion. The new export target came up as the government redefined the scope of K-culture and recalculated its market size. Under the new definition, K-culture now includes tourism, K-food, K-beauty and K-fashion. “Inbound foreign tourism is a natural result and extra benefit of K-culture, because visitors come to Korea after falling in love with its cultural charms,” Culture Minister Chae Hwi-young said during a press conference in Seoul, Thursday. "We also included global demand for K-food, K-beauty and K-fashion, as these lifestyle choices are driven by overseas consumers' attraction to Korean culture." The minister also said: "At a time when many traditional sectors that have driven the Korean economy are facing challenges, an upgraded statistical figure proves that the K-culture sector is indeed another engine that can lead our future. We believe this clearer picture will he

Original source: Korea Times