Beleaguered Shinsegae chairman apologizes for Starbucks crisis

Shinsegae Group Chairman Chung Yong-jin on Tuesday apologized to the public in person, eight days after Starbucks Korea, run by Shinsegae Group, sparked controversy with its "Tank Day" marketing event, which critics say inappropriately referenced Korea’s pro-democracy movement of the 1980s. “Regardless of the reason, the fact that we have hurt the hearts of our citizens carries a heavy responsibility," Chung said during a press conference. "I will make no excuses. All responsibility for this matter lies with me. It is my fault.“ “Everyone at Shinsegae, including myself, will remember our society's history and sacrifices, and always deeply understand and respect the hearts of the public. The responsibility lies with the organization and the management, including myself.” Chung’s in-person apology came after the coffee chain launched a tumbler-related promotional on May 18, the date marking the annual commemoration of the Gwangju Democratic Uprising. The campaign drew criticism as the title was seen as evoking military vehicles used during the 1980 Gwangju crackdown under the

Original source: Korea Times