The brand is not the hero

The Last Word: A brand does not need to become a therapist, a guru or a life coach. In fact, brands should resist the temptation to do so. Somewhere between a running app reminding you to stretch, a language app nudging you back to a half-finished lesson, and a music platform telling you what your year […] The brand is not the hero was originally published on Emerging Europe .

Original source: Emerging Europe